First Magnum icecreamswere calling for you to bow down before them. Now it looks like Coles brand chocolates want in on the act too. Let me make that clearer: Generic. Brand. Chocolate. We’re not talking high quality Swiss chocolate that you can only buy in exclusive boutique stores. We’re not even talking the stuff that promotes itself using a gorilla playing drums. We’re talking about Fun Sized packaged chocolate bars that bear the name of a supermarket chain on them. And they want you to worship them.